Mankind is always faced with a difficult choice when it comes to purchasing anything. The 2 choices/ questions they usually have while purchasing furniture in India are: ...see more
1. Should I buy a premium quality product that is undoubtedly expensive?
2. Should I go for an affordable one with a fairly cheap quality product?
Ah! See the Dilemma? You always have to be in a situation where you need to choose between your wallet and your convenience. Wouldn’t it be amazing if you can get both at the same time? It would only be the perfect purchase decision you ever made.
What if we guarantee you that there is a Brand which promises to give you not only the top-notch, high-end, premium quality (keep adding the adjectives) product but also make sure that they are reasonably priced, and you do not break your bank? Well with HATIL you can get the best of both the worlds.
Continue reading throughout the rest of the article to find out why HATIL is the best furniture brand in India.
But, before we delve further into the company’s exceedingly mesmerizing and unique features, let us look into its humble beginnings and its upward climb to success.
Background of HATIL
HATIL was built upon the heritage of HA Timber in 1966 by the late, much respected Al-Haj Habibur Rahman. It is a furniture manufacturing company that is aware of and cooperates with the changing market demands.
The successors of HA Timber carried on its legacy to come up with HATIL Complex in 1989. Selim H. Rahman is a highly accomplished veteran and a visionary leader. He developed this furniture brand into the best furniture brand in India and expanded it into a global market.
It is now a multinational company that earned its name in countries like Canada, Australia, the US, Kuwait, UAE, Saudi Arabia, Russia, Egypt, Thailand, India, Nepal, and Bhutan.
Now, let us look into why HATIL is considered to be the best furniture brand in India and the reasons you should consider purchasing furniture in India from here.
Why is HATIL the Best Furniture Brand in India?
HATIL strives for excellence and ensures it best in many ways which make it the best furniture brand in India. The company strictly meets all the guidelines of the international market. Here are some of the following features that are likely to make HATIL the best option for purchasing furniture in India.
1. Automated Production Plan
The company follows a central production plan vigorously. The central planning sits a week before the actual production stops to identify any last drawbacks and to make sure that everything turns out perfectly to the core after thorough checking. It is very strictly maintained that once a part of any material enters the production process, the completed product comes out swiftly.
Hence, HATIL continues to maintain its legacy for over thirty years in woodwork. The chair and sofa sector of the company follows an integrated line production process with world-famous machines. Here, appropriate fabric patterns are cut and readied with precision to be matched with their respective furniture items.
2. Lean Operations
Lean manufacturing is done here to produce diverse products with minimal waste of materials, resources, processing, and human involvement. The company follows a master plan - a monthly plan, a weekly plan, and even a daily plan down to the last detail.
An integrated web-based ERP system is applied through which international and local showrooms. Coordinators of respective units check stock availability to finalise delivery deadlines.
3. World Class Machines
All the high end, top of the line machines are used in HATIL to make the absolute best. Our solid wood section is a signature example of our classic wood carvings and high-end CNC machines. Solid wood has further sophisticated machinery and processing units. You are more than welcome to witness these attributes in our factory.
The state of the art factory uses all the high-end machinery to produce superior quality particleboard and plywood. HATIL’s famous flush and solid doors and laminated paper products such as veneer and melamine are made here as well.
4. High-End Software Drives
Oh, and how can we leave out our globally renowned high-end software drives too? These software drives help in maintaining accuracy and save time. It is a breakthrough in the furniture industry in India and is most definitely in its own league.
5. Solid Design and R&D Team
Designers in the HT fabric development sector make sure all the fabric designs complement one another along with the products. The R&D Development sector comes up with new products frequently to serve the market. The HATIL project solution team regularly undertakes homes, hotels, government projects, private projects, and so on.
6. Pioneer in Bentwood Production
When we say HATIL makes the best furniture in India, we actually mean it. The company is a pioneer of bentwood production in the country as well. The items manufactured from our bentwood are extraordinary.
Most of the customers look for an excellent finish which gives the furniture pieces and elegant outlook. The lacquer section caters to that. Modern robotics, pressurised rooms, and experienced people working here make this unit the gem of HATIL’s glories.
7. Reasonable and Justified Pricing
How does HATIL ensure that the price of products is justified? Cost Centers play the most vital role here. Time-based production is done; the factory consists of more than 70 cost centres incorporating value-adding actions in the production flow.
Efficient monitoring and measuring of product guarantees product efficiency. Permanent costs at the cost centre are well-identified, which allows customers to enjoy the best products at the most justified price.
8. Never Missing a Deadline
The Central Go-down is the final destination of the finished products that await timely delivery. All the employees of HATIL have to attend training sessions no matter what position they are in, guaranteeing the best service from them.
9. Recycles for a Sustainable Environment
Recycling is maintained at every stage of our production. The company’s metal furniture unit is just as remarkable as any other unit of HATIL. This unit also produces our infamous accessories and smart fixtures. The foam production unit makes foam in such a way that it meets the diversity of HATIL furniture.
Superior quality materials are used besides rebounded foams to manufacture these. Surfer construction pillows are created from surfer off cuts and fiber wastage. We surely do our part for the environment too!
10. Safety Comes First! You Can Actually Breathe Here
Environmental damage is the lowest in this company, and safety is also guaranteed. All the premises are equipped with fire detection systems and firefighting equipment. Dust collectors are placed to minimize health hazards as well as possible.
The collected dust is used as briquettes to fuel thermal fluid heaters which power the sophisticated machines. Therefore, breathing is made easy here compared to most furniture factories in India.
11. Dedication and Love Towards the Employees
HATIL has built a school for the children of their workers. Such is the dedication of the company towards their employees, not to mention their customers. How many organizations and furniture factories can say the same? Go ahead. We are not going anywhere.
This is very important as a Happy Employee = Improved Efficiency and Productivity = Customer Satisfaction. The showrooms consist of unique products and modern display for customer satisfaction.
12. HATIL V - The Virtual Showroom
Last but not least is the development of HATIL V. We have retail showrooms all over India and other countries. However, it is not possible for our most respected and beloved customers to always make it to the showroom.
HATIL V - the virtual showroom enables everyone to have a complete 360 degrees view of the furniture via mobile reality headsets which can be ordered online. Customers can change the colours and patterns of the fabric and compare them with furniture pieces side by side.
This initiative is the first of its kind in any furniture company in India. The company plans to open up more virtual showrooms all across the nation eventually.
There are many small details along with the aforementioned features of the company which is not catered to by most furniture manufacturers in the nation and delivers the best furniture in India to you.
These indeed make HATIL the best furniture brand in India. It is also the only furniture company in the country that has a single-brand showroom in Canada and Australia. Furthermore, it is the only furniture brand in India that won the HSBC-Daily Star Climate Award, 2013 in Green Operation Category.